App Store
Optimization

advantages of aso

(advantages)

Increased app visibility

ASO helps improve your app’s ranking in app store search engines, making it more visible to potential users

Increased conversion

Improving and testing elements such as the icon, screenshots, and description can increase the percentage of users who decide to download the app after viewing it

Improved user experience

App optimization includes analyzing user reviews and ratings, which allows you to make improvements and improve the quality of the app

Reduced marketing costs

Effective ASO can reduce the need for expensive advertising campaigns, as organic traffic will increase due to improved visibility

Long-term results

Unlike paid advertising, ASO results can last for a long time, providing a constant flow of new users without additional costs

Attracting a target audience

Optimizing keywords and descriptions allows you to attract users who are actually interested in your app, increasing the likelihood of downloads

How we can help you with ASO

(ASO impact)

Updates and New Features

Choosing the right keywords and optimizing your app description can lead to more organic installs as users find your app more easily when searching

Ratings
and Reviews

Ratings and Reviews

Actively managing reviews and ratings helps improve your app’s reputation, which can increase its visibility and trust among users. High ratings can also help increase organic installs

Updates and new features

Frequent updates with improvements and new features can help retain users and attract new ones as they show that the developers are actively working on the app

Visuals

Optimizing your app’s icon, screenshots, and video presentations can impact conversion rates. Attractive visuals can increase the number of users who decide to download your app after viewing it

Localization

Optimizing your app for different languages ​​and regions can significantly expand your audience and increase installs in different countries, which is especially important for international apps

Analytics
and testing

Analytics and testing

Continuous analysis of user data and A/B testing of app page elements allows you to identify successful strategies and optimize them for better results

The main goal of App Store Optimization (ASO) is to increase the visibility of the app in app stores and increase the number of organic installs. This is achieved by optimizing various elements of the app, such as the title, description, keywords, visual components (icons, screenshots, videos) and review management

Problem: Low installation rate

Solution: Improve app description and visuals

Problem: High failure rate after installation

Solution: Optimize the onboarding process and test user experience

Problem: Negative reviews and low ratings

Solution: Actively manage reviews and regularly update the app to fix bugs

Problem: Incorrect definition of the target audience

Solution: Research your audience and tailor content to their interests

Problem: Low app visibility in the store

Solution: Optimize keywords and metadata to improve search rankings

One of the main problems is low visibility of the application in the store, which can be due to the wrong choice of keywords and insufficient optimization of metadata

To increase visibility, it is important to conduct keyword research and optimize metadata by including keywords in the app title and description

what problems does aso solve

(Solutions)

Another problem is the low install rate of the app, even if it is visible to users. This may be due to an unattractive description or a weak visual presentation

The solution here would be to improve the description, making it more informative and highlighting the unique benefits, as well as creating attractive graphic elements such as an icon and screenshots

High bounce rates after installation are also a major issue, with users quickly deleting the app. Poor user experience or a complicated sign-up process can be the reasons

To solve this problem, it is necessary to optimize the onboarding process and conduct user experience testing to identify and fix problems

Negative reviews and low ratings can discourage potential users. This may be due to functional issues or user dissatisfaction

It is important to actively manage reviews by regularly responding to them and fixing bugs through app updates

Incorrect targeting of the audience can also lead to ineffective marketing strategies

To solve this problem, it is worth conducting audience research and adapting content so that it matches the interests of users

what is text optimization

(text optimization)

Text optimization is the process of improving content to increase its visibility and appeal. It includes keyword usage, text structure, uniqueness, readability, metadata optimization, links, and targeting. It helps improve search engine rankings and increase traffic

Text optimization focuses on using keywords and phrases that help improve the app's visibility in search engines and app stores. This allows users to more easily find the app among many similar ones

01

Increased App Discoverability

Text optimization involves creating compelling descriptions and headlines that grab users' attention and encourage them to install the app. Effective text can significantly increase the percentage of users who decide to download the app after viewing it

02

Higher Conversion Rates

03

Targeted User Acquisition

Text optimization allows you to target specific groups of users by using relevant keywords and content that matches the interests and needs of your target audience. This helps attract more interested users, which in turn increases the likelihood of them actively using your app

what is GRAPHIC OPTIMIZATION

(Graphic Optimization)

Graphic optimization is the process of enhancing visual elements such as images, icons, and graphics to improve performance and display quality in digital products such as websites, mobile apps, and games

Graphic optimization helps pages load faster, which keeps users engaged and reduces the likelihood of them leaving the site. High-quality and attractive images make content more interesting and engaging

01

Improved User Engagement

Optimized images can improve the overall experience of your site, which can increase user trust and, as a result, the likelihood of targeted actions like purchases or subscriptions

02

Enhanced Conversion Rates

03

Stand Out from Competitors

Effective graphic optimization helps create a unique visual style and enhance the quality of content, allowing a brand to stand out from the competition. This may include the use of original images, infographics, and other visual elements that attract attention

Motivated Traffic is...

(Motivated Traffic)

Motivated Traffic is a term used in internet marketing to describe visitors who come to a website with a specific goal or intent. These users are already interested in the product or service the website offers and therefore have a higher likelihood of taking a targeted action such as purchasing, registering or subscribing

more cases

stores diversity

(stores)

We have extensive experience working with both major and alternative app stores, allowing us to effectively manage the process of publishing and promoting software

Knowing the specifics of each store, including quality requirements and publishing rules, contributes to the successful launch of applications