Working in affiliate marketing is a constant cycle of testing hypotheses, searching for new GEOs and offers, algorithms of advertising platforms, and smart scaling. In this case study, we at Evamobi share how, in November 2024, we successfully entered the Canadian market with a licensed betting offer, brought in 808 FTDs, and earned over $250,000 in just two weeks. This success was the result of strategic testing, bold but calculated scaling, and a bit of luck.
Initial Launch and Finding the Winning Combination
Our first launches didn’t deliver overwhelming results. We tested different approaches, but none of the combinations provided consistent profits. However, the offer showed a reasonable conversion rate, and since we had a large cap allocated for testing, we decided to continue experimenting.
At this stage, two team leads from our buying teams became actively involved.
What makes this case particularly interesting is that the entire successful run came from a single combination discovered by one of our team leads. Although multiple people were testing different approaches, it was his method that proved effective. Thanks to his success, he quickly scaled the campaign and shared his strategies with the rest of his team.
Scaling Up and an Unexpected Breakthrough
Normally, even when you find a working combination, scaling it can be tricky — ad accounts often get banned, Fb algorithms change, and offers can quickly burn out. But this time, everything aligned perfectly.
- The ad account was extremely stable and withstood the entire traffic volume.
- There were no bans during the scaling phase, allowing aggressive budget increases.
- The team lead’s expertise played a crucial role: he understood that these results would be short-lived and acted quickly.
Initially, we started with a minimal daily budget, then gradually increased it — sometimes by 3 to 10 times per day. Typically, such rapid growth leads to an account ban, but in this case, the account remained operational.
Financial Results
In the end, we generated 808 FTDs in two weeks, achieving a total turnover of over $250,000.
Why It Worked
This case highlights a few critical takeaways:
- One person’s failure doesn’t mean the combination is bad. Several team members tested different approaches, but only one strategy worked;
- Not all ad accounts are created equal. Sometimes, only one out of ten accounts will survive and scale;
- Traffic sources are constantly changing. Even successful combinations can stop working, so it’s important to react quickly and scale aggressively when you spot an opportunity;
High testing caps open doors. If we had been limited to just 20–30 FTDs for testing, we might have missed this offer entirely.
Conclusion
This case is a perfect example of how strategic testing, rapid reaction, and bold decision-making can lead to outstanding results.
At Evamobi, we believe that in affiliate marketing, fortune favors the prepared — and those who are ready to scale fast when the stars align.
