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How Keitaro Helped Us Streamline Our App Release Process

Developing and releasing mobile apps is not a small task. There are numerous requirements to meet, and one of the most critical is navigating the App Store review process. Efficiently managing cookies and redirects was a major challenge for us. After extensive testing and exploration, we found a solution that significantly improved our release workflow. Want to know how we did it? Let us walk you through our experience.

The Challenge

Initially, we were storing cookies directly within the app, which created complications during the App Store review process. This led to frequent rejections, which not only delayed releases but also required extra resources to adjust and resubmit the apps.

The Solution

After several app submission challenges with the App Store, particularly concerning tracking transparency and cookie management, we turned to Keitaro Tracker to ensure compliance while maintaining efficient tracking.

By using Keitaro Tracker's advanced tracking capabilities, we were able to fine-tune our tracking processes to fully comply with App Store requirements.

In our search for a better approach, we came across an update from Keitaro that introduced a feature allowing for the caching and storing of the Last URL. This feature tracked the final destination after a series of redirects, ensuring that users always landed on the correct page when testing offers.

By offloading the management of cookies and the Last URL to Keitaro, we were able to simplify our app’s internal structure. This not only reduced the amount of code within the app but also made it more compliant with the App Store’s guidelines, improving transparency and overall efficiency.

Keitaro’s flexibility allowed us to implement a transparent, compliant tracking setup that ensured user consent and privacy were fully respected. This not only helped us successfully pass the review process but also improved the overall user experience by maintaining performance without compromising on legal obligations.

It's important to note that Keitaro Tracker is a tool designed for legitimate tracking purposes and does not support or facilitate cloaking or any actions that would violate platform policies. Our use of Keitaro was solely focused on improving compliance with industry standards and enhancing tracking transparency.

With Keitaro Tracker, we were able to streamline our data collection processes in a manner that met both our business objectives and the App Store’s privacy and transparency standards.

The Results

After implementing these changes, our app approval rate in the App Store increased from 3 successful submissions out of 10 to 5 out of 10. This improvement sped up our release cycles and reduced the costs associated with app revisions. Importantly, we have not encountered any of the previous issues during the review process since integrating Keitaro into our workflow.

Conclusion

Our experience shows that by leveraging external tools like Keitaro, you can streamline your app release process while maintaining compliance with industry standards. By reducing unnecessary code and simplifying app architecture, we were able to significantly improve both the efficiency and success rate of our app submissions.

Looking Ahead

We plan to continue using this approach in our future releases and are already exploring new ways to optimise our development processes with the help of third-party services like Keitaro.